Learn about the types of people who become social media managers. This page goes into detail about the employment, gender, and ethnic ratios of the workplace.
Employment Type Mix, 2022
53% of social media managers work in full-time roles while 47% work part-time.
Gender Mix By Career Interest, 2022
This graph shows the distribution of females and males that are interested in becoming a social media manager. Four or five star ratings on CareerExplorer indicate interest.
More men than women are interested in becoming social media managers at a ratio of 0.99 to 1.
Actual Gender Mix, 2022
76% of social media managers are female and 24% are male.
Gender Bias, 2022
This is one of the most compelling statistics we collect. Gender bias shows the difference between gender interest in being a social media manager and the actual gender mix of people in the career.
If there is a significant difference, then it means there is a gender imbalance between those interested in becoming a social media manager and those who end up becoming one.
In this case there are significantly more men interested in becoming a social media manager than those actually working as one. It is hard to pinpoint the exact reasons why, but there are likely various forces at play, from changing interests over time to societal norms and biases.
Ethnic Mix, 2019
The largest ethnic group of social media managers are White, making up 56% of the population. The next highest segments are Hispanic, Latino, or Spanish and Black or African American, making up 10% and 9% respectively.